Wednesday, 5 May 2010

London's Agencies Squared: How London Advertising/Media Agencies Rank Up on Foursquare....

        As I mentioned in my last post about the Psychology of Foursquare, I've been looking into data aggregation and analysis of geo-located networks lately. While I wouldn't want the blog to become a 'one concept pony', I thought it would be interesting to see how agencies around London use Foursquare, since adoption around the industry is key to driving new networks and ideas.
 One aggregation engine & a list of IPA agencies later, I've managed to pull together a rough 'league table' of the top 25 advertising and media agencies in London by check-ins (as of 4/5/2010).

Agency Id Check-ins
1. McCann Erickson Advertising Ltd 172633 660
2. Wieden & Kennedy London 219558 529
3. Agency Republic 154743 460
4. Delaney Lund Knox Warren & Partners Ltd 154868 446
5. MindShare 161142 385
6. Dare 154565 297
7. Saatchi & Saatchi 244912 288
8. Profero Ltd 161146 259
9. Digitas 154598 227
10. PHD Media Ltd 173059 217
11. Proximity London 154900 187
12. Wunderman Ltd 605057 178
13. Bartle Bogle Hegarty Ltd 154630 178
14. Zed Media (Branch of ZenithOptimedia UK Limited) 154651 178
15. MediaCom 203677 178
16. Mediaedge:cia 537324 153
17. Abbott Mead Vickers BBDO Ltd 171053 148
18. LBi Limited 154854 138
19. Publicis Ltd 236312 138
20. MPG Media Contacts 1200388 133
21. Media Contacts (Branch of MPG Media Contacts) 1200388 133
22. Glue London Ltd 523581 130
23. Ogilvy Advertising Ltd 156590 128
24. Fallon London 183035 122
25. MediaVest 208064 116

       By taking the agency list and searching rather quickly through Foursquare, I've managed to compile the main Foursquare IDs for a variety of agencies (Currently 105 in total). I know many agencies have a variety of check-in locations within their offices (3rd floor desk with some interesting tips at a certain advertising agency...I'm looking at you), but I chose the most popular/obvious choice presented to me, much in the way a new visitor to an office might. I'm also aware, as many of you have probably thought, that there are many agencies left out by using only the IPA website list. If you have an agency you feel I've left off (there are many), and you have enough check-ins to place you in the top 25, message me on Twitter (@dubosecole), email me or leave a comment and I'll add your Foursquare ID on the list for next time.

1 comment:

  1. great list, have you updated this list though because i think there should be a big change with number of the media agencies in london expanding or closing in the current climate.