- 35 social media KPIs to help measure engagement
- BK debuts ribs meal for as much as $8.99
- JetBlue tests the social media credibility of ad agencies vying for its account
I don't know if I agree with every KPI on list as being incredibly important (or moreso significant in measuring performance), but it is interesting of metrics to possibly consider. the idea of social media analytics being amorphous is pretty outdated and counterintuitive to the strengths of the channel.
BK has been moving into more premium products for quite some time, but this is still pretty surprising. The upside is that premium pricing makes a Whopper meal look pretty cheap, the downside is that you'll realize halfway through your meal that you paid 18 dollars for a meal for two at Burger King...
JetBlue, which heavily leverages social media in its campaigns, decided to test the search ability of agencies vying for the account on Twitter...It seems like a pretty straight forward addition to the existing pitch process and I'm definitely surprised by some of the negative comments mentioned. Granted, astuteness on Twitter isn't a dead on indicator of digital savvy, but this falls to the categories of interest and due diligence in pitching.