- Cannes Media Lions - Gold: Mindshare - First Direct "Live & Unedited"
- Urban Outfitters Creates A Fake Neighborhood Block For New York City Store - PSFK
- Airline spoofs US oil disaster
Congratulations to everyone who was involved with winning this. I'm lucky to work in the same company with such talented people, though I must have been busy/out of the office they day they were doing this since I have no involvement with it.
It is really quite a cool campaign.
I'll spare you a conversation about the irony of a multinational corporation replicating the look of mom and pop businesses that lack their scale. Instead, I'll say that I do think its an interesting piece of retail theater, as anything that makes people interested to investigate the retail space is quite cool.
I'm not too outraged by this, because I think the advert is pretty tongue and cheek, but I imagine a sizable amount of Gulf Coast consumers might disagree with me. Probably better to not spoof the giant environmental disaster, but kudos for being daring.