I've been waiting to put this up for a while as we've been conducting some network and user analysis for the course of this year. As you can probably tell from the previous (4 part epic tome) on brand analysis on Twitter, I and 3 other great people at Mindshare (@acotterill,@JezP76 & @picolim) conducted qualitative research on Twitter users and quantitative research (through a bespoke analytics engine I'm still very proud of) on Twitter user behavior and WOM pass-on rates. Our analysis yielded some interesting facts on how users utilize Twitter, through what platform they do and how messages travel through networks.
I plan on writing a bit more about the research and its implications later on; but for now, check out below and let me know what you think.
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